Andersen wanted to grow sales of its popular 400 Series Window line. One compelling fact we uncovered is that more contractors have them in their own homes than any other window. The product’s credibility with contractors drove the overall theme of the campaign, which created a 400% lift in sales in markets where media was placed.
The world’s data centers process, transmit and store our digital information. They depend on precision cooling solutions to keep their highly sensitive server equipment up and running. In this campaign, we highlighted Trane’s cooling expertise in the rapidly growing data center vertical.
Agency: Latitude
Animation: Motion 504
While at Fallon, I worked on the Travelers Insurance account. As part of our “Insurance. In-synch.” campaign, we created trade messaging for their B2B insurance products. In the two ads below, we advertised to the printing and transportation industries.
When the COVID-19 pandemic struck, it threatened the business livelihood of buildings around the world. Occupancies are declining as the world shifts to remote work. And indoor air quality is suddenly a global conversation. To position Trane as a leader that can help building owners navigate this challenging new world, we created a variety of social content aimed at the commercial building trade.
