Organic Valley Good to Go
Organic Valley was launching a new line of single-serving portable organic products. The target consumer was moms who want to pack healthy, nutritious lunches for their kids and not have to worry about things like artificial ingredients or synthetic hormones. The winning name, “Good to Go” took a cue from the brand’s tagline, “Bringing the Good.” Check out more of my branding work for Organic Valley, here.
