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Eric Sorensen
Creative Director / Copywriter
Organic Valley "Good To Go"
After I wrote Organic Valley’s tagline “Bringing the Good,” the opportunity to name a new single-serving milk came along. The audience was moms who want to pack healthy, nutritious lunches for their kids and not have to worry about things like artificial ingredients or synthetic hormones. The winning name, “Good to Go” nicely piggy-backed off the tagline and communicated the organic goodness and portability of the product.