The Etihad Above Card
When Etihad Airways and Abu Dhabi Commercial Bank partnered to launch a new premium airline miles credit card, I led the naming efforts and creative direction for the eventual brand launch. The name “Above” nicely embodied the exclusive perks that cardholders can enjoy. The launch campaign, “Rise Above” positioned it as a high-end card for discerning travelers that offers a suite of elite benefits designed to circumvent the hassles of traditional air travel.
Agency: Fallon
