Wellsphere by Trane
Trane HVAC equipment is in over half of the world’s large commercial buildings, globally. But when COVID-19 led to widespread building shutdowns, Trane wanted to create a branded platform for their products and services that help clients improve indoor air quality, and reduce airborne health risks for building occupants. The chosen name, Wellsphere™ by Trane, nicely telegraphs the idea that Trane can help improve indoor environmental quality. In addition to coining the Wellsphere name, I also wrote website copy and video content for their landing page and social channels.
Agency: Latitude
