Eric Sorensen

Gamers don’t just game for the sake of gaming. There’s a greater emotional reward behind why they play. They love the thrill of competing and testing their skills. It lets them step into another world where they can connect with other gamers and escape from the everyday. In this campaign, we let gamers know that Best Buy has all the gear, games and accessories to help them achieve their gaming endgame.

International Trucks and its parent company Navistar have a bold, sustainable vision for the future of human mobility. I worked with the team at Secret Fort to create this film to embody their ambitious mission.

In this spot for a Best Buy appliance sale, we promoted LG refrigerators with craft ice makers.

Bees account for one of every three bites of food we eat. Yet their population has been declining rapidly in recent years. As an organic food brand vested in their well-being, Cascadian Farm wanted to create a campaign to rally consumers and help bees thrive. So we launched “Bee Friendlier,” an initiative designed to drive awareness of the problem and more importantly, show people how easy it is to be part of the solution.

For many, owning a Porsche is a lifelong dream. But barriers like cost, spousal veto and social stigma often keep dreamers from taking the leap. “Justify It” is a mobile experience designed to arm Porsche shoppers with the rational and emotional justification they need to finally get into the cockpit of their dream car. 

Harley-Davidson’s line of Genuine Motor Accessories offers riders a world of customization options to build a bike that’s truly one of a kind. To get riders dreaming about the possibilities, we deconstructed custom Harley bikes and used the parts to create portraits of each bike’s owner. The campaign earned a Cannes Lion and was honored by Communication Arts, the One Show and more.

When we began working with True Value, the home improvement category was a sea of sameness. Imagery of friendly, apron-clad store employees made brands nearly indistinguishable. To help the brand stand apart and connect with a new generation of DIYers, we celebrated the deeper motivation - the True Value - behind the projects people take on.

At Fallon, I had the pleasure of helping make a couple contributions to the long-running Holiday Inn Express “Stay Smart” campaign.

To share Porsche’s storied motorsport heritage with a new generation of fans, we took six decades of classic Porsche racing victory posters and brought them to life through animation in online videos, social content and at dealerships.

Sports car passion is often handed down from one generation to the next. Tapping this essential truth, we created a film celebrating the role fathers play in “passing the torch” to their kids. Told from a child’s point of view, the film uses footage from Porsche’s “Rennsport” reunion and celebrates the emotional bonds Porsche enables that span generations. The content appeared on Porsche’s social channels on Father’s Day. It earned over 100,000 organic views in the first 24 hours.

Both agencies agencies and clients tend to over-fixate on video view counts. So we decided to conduct a little online experiment to question the value of a view. A completely blank 4-minute video was uploaded to You Tube with a very small paid spend behind it. The video amassed over 100,000 views and the project went on to earn international press, while igniting a conversation about vanity metrics in the digital space.

The weight loss category is saturated with vanity messages and shallow before and after ads. In “Conversations With Yourself” we helped Medifast rise above category clichés and own a more meaningful point of view. Ultimately, losing weight is about gaining health, confidence and vitality. In this powerful demonstration of the program’s efficacy, we filmed real people having an imaginary conversation with their leaner, healthier selves. Then, after 10 months on the Medifast program, we brought each participant back to shoot the other half of the conversation.

President is Europe's leading speciality cheese brand. They wanted to connect with adventurous foodies who love combining food with social experiences. The ”Life Well-Paired" campaign celebrates the role that great cheese can play in stepping up your culinary game and creating richer occasions around food. It came to life across their website, social channels and on You Tube.

Everyone knows the biggest innovations in computer technology come from a place called Silicon Valley. But where do the latest leaps in toilet and faucet technology happen? A place called Porcelain Valley, of course. This campaign helped shift perception of American Standard from a tried and true commercial brand to a tech-forward consumer-friendly leader. 

It’s somewhere between a motorcycle and a sports car. It has three wheels, two seats and one-purpose: to make the hairs stick up on the back of your neck and spread an ear-to-ear grin across your face. This work helped launch Slingshot’s “The Ultimate Joyride” campaign.

A global investment company based in Chicago, Nuveen sponsored their hometown Chicago Cubs with pride. In print, outdoor and a signage takeover at Wrigley Field, we celebrated Cubs fans’ undying loyalty despite going decades without a championship. Thankfully in 2016, a couple of these ads proved to be prophetic.

I’ve had the extremely good fortune of working on the Porsche business at two different agencies. First at Carmichael Lynch and again after pitching and winning it at Solve. Both times, a lot of fun was had. A lot of great, award-winning work got made. And we enjoyed plenty of opportunities to sample the merchandise. Here’s a collection of highlights.

In the highly commoditized organic dairy category, Organic Valley’s challenge was justifying a higher price point over other organic dairy brands. In the “Bringing The Good” campaign, we let consumers know that Organic Valley’s farming practices often exceed organic standards. We celebrated their farmers’ idealism, superior treatment of the land and animals and showed how it all shines through in the quality of their products.

In this campaign for Fizzy Lizzy, we positioned the brand as a David taking on the artificial ingredient-packed Goliaths of Big Soda. The work earned the fledging brand greater distribution, higher awareness and was also honored by Communication Arts.

Over the years, I’ve worked with Minneapolis-based Circuit Sport Management to brand their pro cycling teams. Traditionally, most pro teams lack a distinctive brand message and are merely a collection of disparate sponsor logos on a jersey. Although the sponsors changed over the years, we’ve continually rallied and branded the team around a singular inspirational message: cycling is a powerful way to take ownership of your own health and well-being.

In this campaign for Abu Dhabi Commercial Bank, we celebrated the power of ambition. We invited real ADCB customers to sit in front of a camera, close their eyes and visualize their greatest ambitions in life coming to fruition. As they described what they saw, we captured their real responses and honest emotions. The result was a powerful body of work that reinvigorated ADCB’s brand and expanded its customer base.

Bentley was seen as an old, blue-blooded luxury brand. Lost behind the brand’s stale perception was their hand-crafted design, unrivaled attention to detail and incredible performance. We blew the cobwebs off the brand by celebrating the big, limitless lives their target audience leads. We staged exclusive events and experiences. We launched limited edition vehicles and introduced Bentley Racing to the US market. Most importantly, we infused their brand with fresh, modern energy and attracted a younger customer base.

When Fallon began working with Charter, they were another faceless internet, cable and phone service provider. Knowing people don’t have much love for such companies, we focused on what they do love: the emotions, experiences and moments their connections enable. The “Let It All In” campaign drove significant growth and brand affinity for Charter, while making them a force to be reckoned with in markets where rivals like Comcast had traditionally dominated.

Fallon client Travelers Insurance wanted some work to promote their sponsorship of the Travelers Championship golf tournament. Since I love golf a lot more than I love insurance, it was a dream project.

When Driscoll’s wanted to do an outdoor summer-themed experiential activation, we captured the summery, childlike feeling of an ice cream truck with this customized berry basket truck. It appeared at summer-themed events in key markets, staffed with teams that handed out tasty berry treats while collecting and sharing fan engagement content on their social channels.

When Harley-Davidson MotorClothes came out with a new line of functional riding gear, we showcased their superior fit, function and style while tapping into the brand’s legendary rebellious spirit. The campaigns drove 15% sales increases year over year and a 30% increase in units sold online.